Our Mission
We are passionate about baking innovative products that taste great and make every eating experience more satisfying. We will never compromise our product quality or family values, and we will work each day to exceed customer expectations one order at a time.

Our Vision
To become the Nation’s neighborhood bakery.

Core Values Statement

We will always strive to do what’s right…even when no one is looking.


We will invest in helping the customers, associates and communities we serve reach their full potential, because we believe their success will ultimately determine ours.


We will retain long-term partnerships by continuously reevaluating our products, processes and talent to meet changing market demands.


We will conduct ourselves in a manner that values the individual needs and contributions of all stakeholders, both internally and externally.


We will trust our associates to make sound business decisions and we accept the need for taking prudent levels of risk.